Cambodian Prince Norodom Ravichak unveils ambitious plans for ASSE


A new era at ASSE? In any case, this is what Norodom Ravichak, Cambodian Crown Prince, who has submitted a takeover offer to KPMG, the firm hired by the Saint-Etienne club to study offers for the club, hopes. In an interview with RFI, the main concerned said more. He first confirmed his seriousness and let it be known that this is not just a rumor: “It is true that I officially applied to take over AS Saint-Étienne”.

Then, he explained the choice of Saint-Étienne. “I am passionate about football and I grew up getting excited for the French championship and, of course, for the France team. This is how I have always had a special affection for ASSE, which occupies a special place among the very big clubs in France. Thanks to my various business networks, I was able to meet personalities from the world of football and, one thing leading to another, learned about the ASSE sales project a few months ago ”, he thus launched, five months after Roland Romeyer’s letter announcing the sale of the green institution.

French … and European ambitions

“My goal today is to take care of Saint-Étienne and all those who are working to restore this club to its rightful place in French and European football. I bring with me solid partners that I will present when the time comes “, he added. He then let it be known that he is not there to do business, and that the objective is clearly to put ASSE back at the top of French football, but also to try blows in Europe.

“I am not coming to carry out a financial transaction. I want to invest in the long term and take care of ASSE. If we come to an understanding, I will provide sufficient resources to achieve these ambitions and allow Saint-Étienne to regain its splendor. Beyond that, I also want to promote French football and Ligue 1 in Asia by highlighting ASSE. I am thinking in particular of developing academies, a strong point of ASSE, in my country, Cambodia, and in other countries on the Asian continent. In doing so, we will also help promote the city of Saint-Étienne and its region abroad. My ambition for Saint-Étienne is national and international ”, Ravichak concluded. Something to make the mouths of Saint-Etienne fans …

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